regeneron
Sleepy Hollow, NY
The Senior Director, Scientific Marketing, will contribute to the financial success of Injection Brand and will report to the Executive Director, Marketing. This person will implement the approved Brand plan, and have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to scientific-based marketing for all FDA approved indications. In this role, a typical day might include the following: Identifies strategic market opportunities and makes recommendations to support the growth of brand across all indications Responsible for the development and execution of a Scientific-based Marketing Platform inclusive of all peer to peer initiatives and programs: advisory boards, HCP speaker programs & trainings, peer to peer video series, industry showcases, thought leader promotional print and digital articles, audio articles, and expert videos Monitors and plans for new data releases for the...