regeneron
Sleepy Hollow, NY, USA
We are looking for an IT Omnichannel Marketing Solutions Lead within the Commercial IT Marketing Technology team. You will provide marketing campaign management support in omnichannel digital campaigns, digital media, and customer data platform activities , with a special focus on omnichannel customer journeys and data management. You will provide marketing technology consulting and project management to internal commercial brand marketing teams establish digital marketing platforms and support to ongoing marketing operations. As a Sr. Product Manager, a typical day might include the following: Being the Commercial Marketing Technology Business Partner is the single point of contact for omnichannel digital campaigns capability and brand digital media campaigns. Leading digital media campaigns as the technology subject matter authority on customer journeys and email (Salesforce Marketing Platform), data modeling and analytics and secondary technologies. Leading with the...