Job Description
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
Do you aspire to join the world’s # 1 Ophthalmology company managing a portfolio of market leading products with the opportunity to revolutionise the way we do business and enhance the overall customer experience?
This role is responsible for owning portfolio-wide marketing strategies for major segments. To be successful, the role will support the Director of Marketing in driving the desired behaviours and accountabilities across the team, as well as demonstrate a strong business acumen and effective communication style at all levels of the organisation. It will be essential to balance traditional and modern marketing principles to deliver exceptional customer experiences.
This role will play a pivotal part in the upcoming launch of Unity VCS/CS — a transformative innovation set to redefine ophthalmic surgery and elevate the customer experience across ANZ.
Core Competencies
- Market Expertise: Routinely analyse data for a deeper understanding of the customer, brand, and market, and utilise customer insight to make informed decisions and actionable tactics
- Portfolio and Brand Strategy: Develop the portfolio and brand strategy with clearly defined tactics to support exceptional sales execution and, shape the future through Business Model Innovation, pricing framework and NPI launch excellence
- Brand Position and Message: Apply best practice for the development, delivery and continuous refinement of brand positioning and marketing messages to execute effective campaigns and drive competitive differentiation
- Performance Marketing: Be a Marketing thought-leader by driving customer engagement through digital initiatives across various channels with effective use of data-analytics and CRM ownership
- Commercial Alignment: Partner closely with strategic accounts, sales team, and other cross-functional partners to align on strategic deliverables and promotional efforts to drive business results
- Marketing Operations: Own initiatives inclusive of marketing fundamentals to enhance overall brand equity and awareness
Essential Requirements
- Marketing and/or Business-related degree or equivalent
- A minimum of 7 years’ experience in marketing roles in medical device industry
- Strong analytical skills: getting insights to drive changes
- Gaining trust and building relationships with key stakeholders both externally and internally
- Strong story-telling both written and verbal, and creative problem-solver with a can-do mind-set
- High-level of business acumen, and ability to influence at all levels
- Demonstrated ability to manage multiple projects on time and within budget
- Collobartion with multiple functions and teams
- Strategic and innovative
Preferred Requirements
- Experience with platforms such as salesforce.com and those for copy approval (Veeva) or sales aid deployment (Pitcher). Ready ability to learn and apply.
How You Can Thrive at Alcon:
- Opportunity to work with a leading global medical device company.
- Collaborate with a diverse and talented team in a supportive work environment.
- Competitive compensation package and comprehensive benefits.
- Continuous learning and development opportunities.
Alcon Careers
See your impact at alcon.com/careers
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
EQUAL EMPLOYMENT OPPORTUNITY POSTERS
If you’d like to view a copy of the Alcon’s affirmative action plan or policy statement, please email alcon.er@alcon.com.
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
