Value Proposition
As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.
Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:
Collaborative work environment with highly engaged employees
Market competitive compensation and benefits plan, including LTD & Insurance
DPSP match program
Annual Employee Appreciation Week
Paid vacation and personal days
Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
Career growth and training programs
Open communication with Senior Leaders
Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
Employee referral program
Education support programs
Fitness subsidy
Recognition programs
Social activities
And much more…
Job Description Summary
The Marketing Manager Sales, Acute is responsible for driving strategic marketing initiatives to support Medline’s growth and market leadership in the Canadian Acute sector. Reporting to the VP, Marketing, Corporate Communications, and Retail Sales, this role focuses on amplifying the Medline brand, enabling sales teams to succeed, and expanding customer acquisition through innovative and measurable marketing and digital strategies.Job Description
The Marketing Manager Sales, Acute is responsible for driving strategic marketing initiatives to support Medline’s growth and market leadership in the Canadian Acute sector. Reporting to the VP, Marketing, Corporate Communications, and Retail Sales, this role focuses on amplifying the Medline brand, enabling sales teams to succeed, and expanding customer acquisition through innovative and measurable marketing and digital strategies.
Responsibilities:
Lead Value Proposition and Go-To-Market Strategic Work: Develop a compelling value proposition and go-to-market approach for Medline in the Acute sales channel with the VP Marketing, VP Sales, VP Medline Product Management, and other cross-functional experts. This strategic oversight ensures that all marketing initiatives are well-aligned with organizational objectives and market needs.
Develop and Implement Annual Marketing Plan & Budget: Creates the annual marketing plan and budget for the Acute sales channel. Aligns with Sales, Product Management, and Contract teams on organizational objectives, and outlines key marketing activities, targeted campaigns, and strategic goals for the year, providing clear direction and KPIS to that deliver measurable sales growth and market expansion in the Canadian Acute sector.
Amplify and Activate our Brand: Lead the strategic development and execution of marketing strategies designed to elevate the Medline brand in the Canadian Acute market. Create and implement brand and product marketing campaigns, sales enablement tools, develop Medical Education, find and develop key industry partnerships, Key Opinion Leaders (KOLs), create tradeshows, conferences, and event strategy, and develop promotional selling strategies that elevate brand positioning, ensure messaging resonates strongly with key stakeholders, differentiate Medline from competitors, and establish a distinct presence in the Acute channel across Canada. Reinforce Medline’s industry leadership, capture untapped segments, and support Medline’s expansion objectives in Canada.
Develop Sales Enablement Strategy and Tools: Create and deliver effective sales enablement tools and resources that empower sales teams to sell more high-value, high-margin products and services, supporting revenue growth and market share expansion.
Develop Product Marketing Support Tools: Partners with category management and sales teams to develop materials and product positioning that support Medline Product, Clinical, and Supply Chain offerings
Support RFP responses
Development of Medical Education opportunities
Develop Customer Acquisition and Lead Generation Programs: Develop and implement lead generation and other targeted marketing tactics to acquire new customers and expand Medline’s presence in Acute.
Performance Analytics: Measures marketing effectiveness using KPIs and ROI metrics; uses data insights to optimize campaigns and inform future strategy.
Evaluate Marketing Performance and Optimize Initiatives: Uses ROI analysis and campaign metrics to measure marketing effectiveness, informing future initiatives and driving continuous improvement in campaign execution.
Facilitate Cross-Functional Collaboration and Event Activation: Coordinates cross-functional collaboration through hosting channel discussions and managing marketing deliverables for events such as tradeshows, presentations, publications, and internal conferences, ensuring alignment with business goals and efficient execution within budget and timelines.
Qualifications:
Degree in Business or Marketing, or equivalent experience
3 to 5 years in a Marketing management role
Experience in the Canadian Acute market is an asset
Experience in Acute or a related field in a Marketing and Brand Managing capacity
Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
Experience in managing, creating, leading integrated marketing campaigns
Experience in managing creative and digital agencies
Experience in delivering and leveraging data-driven business analytics and developing business insights
Past Acute Marketing experience, is advantageous
Strategic thinking with strong Acute market dynamics acumen
Strong project management in fast-paced environments
Data-driven decision making
Expertise in Microsoft Office Suite (Excel, Access, PowerPoint, Word, Outlook, Project)
Bilingual – English and French (asset)
Ambassador for Medline culture
Builds trusting relationships and collaborates cross-functionally
Leads with a customer-first mindset
Fosters a culture of excellence and accountability
Drives continuous improvement and innovation
Strong presenter with ability to engage audiences
Team-oriented with ability to unify around common goals
The anticipated salary range for this position:
$65,800.00 - $98,800.00 AnnualThis job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of the organization.
Medline Canada, Corporation is proud to be an equal opportunity employer.
About Medline Canada
Medline Canada stands at the forefront of healthcare, providing expertise and a breadth of solutions for every care setting. With 550+ employees, including 100 dedicated sales and clinical professionals and eight distribution centres located coast-to-coast, Medline Canada is proud to serve the entire continuum of care.
Our Commitment to Diversity and Inclusivity
Medline Canada is committed to diversity and inclusivity and we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons/persons of colour and those who identify as women, persons with disabilities and LGBTQ+ persons.
Our commitment to Accessibility
Medline Canada is committed to the principles of the accessibility in Canada. We endeavor to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact HRCanada@medline.com.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.