Sales Lead, Personal Health Singapore & Malaysia

Job Description

Job Title

Sales Lead, Personal Health Singapore & Malaysia

Job Description

Job title:

Sales Lead, Personal Health Singapore & Malaysia


Your role:

  • Business Leadership & Performance
    •    Own full P&L for Malaysia and Singapore, delivering against Annual Operating Plan and long-term growth ambitions (revenue, margin, market share).
    •    Lead market performance to strengthen Philips’ position as the #1 brand in Personal Health.
    •    Drive performance management through rigorous operating cadence, clear KPIs, and data-driven decision-making.

  • Go-to-Market & Omni-Channel Acceleration
    •    Define and evolve channel strategies across offline retail, e-commerce, and Direct-to-Consumer (D2C).
    •    Accelerate growth on key platforms (e.g., Shopee, Lazada) while strengthening brand and conversion across all touchpoints.
    •    Partner with Marketing to ensure aligned portfolio prioritisation and impactful activation.

  • Customer & Key Account Leadership
    •    Build strategic, trust-based partnerships with key customers and distributors at senior levels.
    •    Lead Joint Business Planning (JBP) to unlock mutual growth opportunities.
    •    Own commercial negotiations, ensuring alignment with Philips policies, margin targets, and long-term value creation.

  • Commercial Excellence & Trade Investment
    •    Own and optimize trade investment (rebates, provisions, promotions) to maximize ROI.
    •    Ensure disciplined, compliant, and effective deployment of commercial resources.
    •    Drive forecasting accuracy and performance tracking with strong governance.

  • Demand Planning & Cross-Functional Integration
    •    Collaborate closely with Supply Chain (SCM) to ensure robust demand planning, inventory health, and service levels.
    •    Lead fact-based inputs into S&OP processes to balance demand, supply, and financial outcomes.
    •    Ensure seamless alignment across Sales, Marketing, Finance, and Operations.

  • Retail Excellence & Execution
    •    Deliver best-in-class Retail Excellence, including in-store visibility, promoter effectiveness, and shopper conversion.
    •    Partner with Trade Shopper Marketing and E trade  to elevate in-store experience and Online Store Excellence and execution to drive sell-through.
    •    Ensure strong execution discipline across all markets and channels

  • Market Intelligence & Growth Insights
    •    Continuously generate actionable insights on consumers, customers, competition, and market trends.
    •    Translate insights into clear commercial actions to protect and grow market share.

  • Team Leadership & Capability Building
    •    Lead, coach, and develop a diverse, multi-country sales team with a focus on performance, accountability, and growth mindset.
    •    Build a strong talent pipeline and succession plans.
    •    Foster a collaborative, purpose-driven culture aligned to Philips values.

  • You're the right fit if:

  • 15+ years of commercial leadership experience with a strong track record in Sales.

  • Proven P&L ownership, including revenue growth and margin management.

  • Experience in consumer or technology-driven businesses.

  • Strong expertise in omni-channel strategy and execution (offline + e-commerce + D2C).

  • Demonstrated ability to lead cross-functional teams and influence senior stakeholders.

  • Strong commercial acumen, negotiation capability, and data-driven mindset.

  • Experience in a multi-market environment is a strong advantage.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.